Market Intelligence. Strategic Direction. Capital Confidence.

Who are we?
Insight, Capital, Expansion
S72 Consulting Group is a boutique consultancy operating across Bangkok and Hong Kong, dedicated to helping growth-focused businesses navigate the complexities of the ASEAN market and beyond.
We specialize in two core areas: strategic financial advisory and go-to-market consulting—offering a holistic approach designed to support businesses through every stage of growth, from early market entry to large-scale expansion.
Our financial services arm delivers trusted expertise in areas such as financial modeling and analysis, private lending, due diligence, portfolio management, and investment analysis.
On the go-to-market side, we provide deep regional insights and hands-on support with market research, digital marketing, pitch deck development, and tailored GTM strategies that are grounded in local dynamics and built for international scalability.
• Comprehensive financial statement analysis
• Break-even modeling to assess profitability thresholds
• Pricing strategy and optimization
• Cash flow forecasting for better liquidity planning
• Pre-investment due diligence with full operational and financial reviews
• Business and asset valuation services for PE and VC firms
• Target screening using financial health scoring techniques
• Strategic insights derived from complex financial data to support:
• Investment decision-making
• Business planning and growth strategies
Financial Analysis & Due Diligence Services
Areas of Practice
• Private Lending Access through trusted institutional partnerships
• Structuring & Negotiation Support for large-scale financing deals
• Specialized Debt Restructuring Advisory, tailored to each client’s unique situation
• Case-by-case evaluations to ensure customized, outcome-driven solutions
• Focused on turning complex financing challenges into strategic capital solutions
• Aligned with each client’s growth objectives and capital requirements
Private Capital & Lending Solutions
Marketing Strategy and Implementation
Go-to-Market (GTM) Strategy Development tailored for growth and regional scalability
• Digital Marketing Optimization across major platforms, including:
• Facebook Ads
• LINE Campaigns
• Influencer Marketing Program Design with end-to-end tracking and ROI analysis
• Localization Strategies to ensure: Cultural relevance & Regulatory compliance
• Market readiness across ASEAN countries
• Performance-Driven Approach that converts marketing spend into real, measurable growth
• Focused on market entry and expansion across Southeast Asia
• Internal strategic alignment planning
• Thai Company Registration
• Market expansion initiatives
• Operations Consulting
• Feasibility Studies to validate new ventures and market opportunities
• Growth-Stage Scaling Strategies that support sustainable expansion
• Brand Positioning Frameworks with integrated messaging and narrative development
• Execution-Focused Roadmaps that align stakeholders and attract investment
Strategic Planning & Business Development
Market Research Studies
Primary Research Methods
Central Location Tests (CLTs)
Focus Group Discussions (FGDs)
In-Depth Interviews (IDIs)
Online and offline surveys
Mystery shopping
Secondary Research Methods
Market and industry reports
Competitor benchmarking
Data analytics and trend analysis
Media monitoring and content analysis
Hybrid Research Model
Combines core consulting leadership with on-demand research specialists
Expert Support For
Market entry strategies
Competitive positioning
Investor and stakeholder readiness
Portfolio Management
Custom investment strategies for optimized capital allocation:
• Risk management tailored to your goals
• Long-term return strategies across diverse asset classes
• Support for private investors, family offices, and corporates
• Investment analysis and fund selection
• Performance monitoring and reporting
• Strategies aligned with your risk profile and growth objectives
Investment Documentation & Advisory
Professionally designed pitch decks with:
• Clear, persuasive business narratives aligned with your strategic goals
• Supporting documents that reinforce your investment case
• Presentations optimized for fundraising, stakeholder updates, and roadshows
• Consistent branding and messaging that reflect your company’s positioning
• Materials tailored to resonate with investors and drive engagement
"Every great business is built on insight, not assumption."
– Scott Bennett CEO
Get in Touch
Have a business challenge you're working through or an opportunity you want to explore? We'd like to hear about it. Whether you're curious about our services, need a quote, or just want to talk through your situation, drop us a line using the form below. Someone from our team will get back to you soon.